Nicole Crowell – Creative Strategy Master Course

Creative Strategy Master Course – Generate new innovative ad creatives that will help you scale your ad accounts, build new ad angles and reach your target audience.

The goal is to take you from A to Z in all steps of Creative Strategy.

It’s 2024. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking the campaigns or crafted 1% lookalike audiences….

It’s the creative process.

Meta was quite literally quoted in their last conference saying “56% of all auction outcomes can be attributed to creative” -Meta

Ad Creatives is the new way to target customers.

We need to connect with prospects on a EMOTIONAL level.

We cannot build desire.

But we CAN lean into the desires our audience already has using our ad creatives.

It’s simple: better ad creatives = better targeting, better return on adspend, more revenue, & happier customers

Designed for fellow creative strategists, media buyers, and other marketing roles.

In Creative Strategy Master Course, Nicole Crowell will being going DEEP into the following:

• Creative Strategy 101
• Foundational Learning & Resources
• Roles & Responsibilities
• Master Creative Strategist Tool Kit
• The 9 Pillars of Creative Strategy (the bulk of this course)

Nicole Crowell covers each of these sections IN DEPTH:

• Alignment
• Research
• Avatar Development
• Ideation
• Briefs, Script Writing & Strategy
• Content Production
• Launch & Creative Testing (Media Buying)
• Creative Reporting, Creative Analysis & Ad Iterations
• Organization & Practical Creative Operations

And yes, you will also learn how to bring it all together!