Grow and Convert – Customers From Content

Customers From Content – We’ve been testing dozens of content types, promotion techniques and conversion tactics, and we’ve distilled it down to a 6 part system for getting a steady stream of customers through content.

We call it the Customers from Content System and we’ve developed a complete online video course to teach it to you.

What You’ll Learn in Customers from Content

Customers From Content is a 6 module video course, fully online, that you can access from anywhere anytime you like.

• Module 1 – Know Exactly Who to Target

Most content marketers don’t have a deep understanding of who they’re marketing to. This handcuffs them to producing crappy fluff content forever. After this module you’ll have the skills to avoid this trap and level up your content.

• Module 2 – Creating Content That Stands Out

Here you’ll learn our system for getting beyond “me too” fluff content (like listicles), and produce stellar, specific content that your ideal customers will bookmark, email to each other and share.

• Module 3 – Content Promotion

This is where almost everyone struggles. Almost no one teaches this (well). You’ll learn our system for content promotion that we’ve used get over 20,000 visitors in a month to this site and to generate tens of thousands of visitors per month to multiple client’s blogs.

• Module 4 – Blog Conversions

Devesh has run blog conversion tests for sites such as Backlinko and corporate blogs with over 100,000 monthly visitors. In this module, he teaches what he knows about converting blog visitors, shares a starting plan you can adopt, and lays out a framework for you to optimize.

• Module 5 – How to measure the ROI of content marketing

Immediately stand out from everyone else by knowing how to attribute leads to content and calculate a cost of acquisition from content marketing.

• Module 6 – Building a Team of Writers

At some point, many marketers will want to scale their content production. This module will teach you how. We’ve tried (and failed) with multiple techniques, but after this module you won’t have to.