Ecommerce Forecasting – Dave Rekuc (CXL)

Ecommerce Forecasting By Dave Rekuc – Become great at forecasting. This course will teach you a simple approach to building revenue forecasts you can hit — purchase inventory and confidently plan cash flow.

The Ecommerce Forecasting is essential for you if…

• You own the growth for your ecommerce brand and need to create accurate projections.
• You’re a C-level executive that needs to understand better how to forecast revenue accurately.
• You want to understand deeper how to grow your brand.

After taking Ecommerce Forecasting Course, you will…

• Clearly understand the inputs that build an ecommerce business’ monthly revenue and know how to build an accurate model yourself.
• Learn how to track your current progress against a forecast so that you can quickly adapt in real time to your progress.
• Create a channel strategy based on how it layers up to an overall revenue outcome keeping all your channels aligned towards accomplishing the overall goal.
• Understand how to use your forecast to communicate with various stakeholders internally to keep everyone aligned on working towards the overall goal.

Your course curriculum

• The leaky customer bucket and why it matters for projections
• Projecting with percentiles
• Overview of creating a customer cohort-based forecast
• Creating your new customer revenue projection
• Active customer file metrics
• Recently acquired customer repeat rates
• Finalizing monthly inputs
• Review and refine your forecast
• Creating faster and easier weekly projections
• Weekly forecasting feedback loop