Advertorial 101 – Rachel Mazza

Advertorial 101 – It’s a step-by-step coaching program on how to research, write, and publish advertorial presale pages that transform cold or skeptical readers into eager buyers – before they even land on your sales page!

By the end of Advertorial 101, you’ll be able to:

• Create an advertorial tailored to your specific industry and market
• Craft a hook that grabs cold reader’s attention and keeps them engaged
• Build the perfect balance of editorial and ad so your copy never comes across as spammy or ‘salesy’
• Find and use true stories from your audience that build instant trust and familiarity with cold readers
• Put cold leads in the “buyer’s mindset” before sending them to your sales page
• Instantly overcome objections from skeptical audiences.
• Learn where to publish your advertorial for best results
• Design entire advertorial presale funnel from scratch that helps lower traffic costs
• And more… all with plenty of examples

Here’s what’s included in the Advertorial 101 training program

• 4 in-depth lessons teaching you how to design, research, write and use effective advertorials
• Weekly homework assignments to make sure you’re consistently making progress and building out your advertorial portfolio
• Frameworks, templates, and systems I use to build successful advertorials for my own clients
• Bonus training resources to give you lots of real-life examples and help you apply what your learning quickly
• Copy breakdowns to inspire you and help you come up with creative hooks and ideas
• And more.

At the end of the 4 week program, you’ll have all the skill and knowledge you need to create effective advertorials from scratch, then use them to convert more cold traffic for your clients or your own business.