Susan Wenograd – Google Ads Experiments

Google Ads Experiments – Leverage the one Google Ads feature most marketers don’t know about, and turn it into a treasure trove of knowledge for your PPC campaigns.

• Learn how to run search experiments for responsive ads, and combine them with Google’s auto-testing to stay ahead of the industry.
• Build custom experiments and get case studies with the recommended tests you should run in all your accounts.
• Apply experimentation to other campaign types, including Performance Max.

Want to be in the top 1% of PPC experts? Start experimenting

Google auto-tests your ads pretty efficiently. But if you want to stay ahead of the PPC industry, you have to apply proper experimentation to your campaigns.

This course helps you create custom experiments, test the impact of your Performance Max campaigns, or experiment with responsive ads.

Google will handle the split testing, and you’ll optimize your ads while learning from Susan Wenograd, a world-class PPC expert.

Take Google Ads Experiments and you will…

• Be able to make larger decisions in Google Ads by using the Experiments feature which will help you do it smartly and incrementally.
• Know how to harness the power of different settings in Campaigns without totally rocking the boat on your performance.
• Know how to create an Experiment, what tests we always recommend running, and how to interpret the data for smart decisions.
• Build experiments to test your creatives and optimize your campaign over time.

Who is this course for:

This course is for you if you…

• Want to apply CRO rigor and experimentation techniques to your Ads campaigns.
• Want to test best practices and measure their impact on your accounts.
• Have never used Google Experiments before.
• Have previously tried Google Experiments, but didn’t know how to apply what you learned.
• Would like to try and Experiment, but aren’t sure what’s worth testing.