Paul Hancox – The Presell System

The Presell System – Discover How To Use Pre-Selling To Sell More…Without The “Hard Sell.”

Special Report for Product Creators, Service Providers and Affiliate Marketers by Paul Hancox

If there was a system that could potentially make you more sales online, without any hard sell… and moved people closer to buying what you have to offer, until buying was the next natural and logical step…

…would you be curious to know more about it?

If so, read on… and I’ll show you my surprising discovery about making sales on the Internet.

Here’s A Sneak Peek At What’s Inside The Presell System

It consists of 10 “Core” components. These contain the core concepts and techniques at the heart of a powerful presell campaign:

• CORE 01: IDENTIFYING AND EXPANDING YOUR TARGET AUDIENCE

This component helps you identify your ideal target audience.

I’ll give you an exclusive way to widen out your target audience, so you can attract even more potential customers to your offer.

It’s also a useful method for preselling fairly generic products and services.

• CORE 02: FINDING THE PROCESS AT THE HEART OF YOUR OFFER

At the heart of what you have to offer is a “Process.”

Identifying your Process is critical, so you can presell it in your content… making people more likely to buy then use what you’re offering, love it, and rave about it to others!

• CORE 03: BETTER THAN BENEFITS

Traditional “selling” focuses on the outcome of buying, in terms of benefits, i.e. what the customer gets out of your offer (such as saving them time or money).

However, I’ll show you even better ways to think of these outcomes, that will help you presell what you have to offer.

• CORE 04: STAND OUT FROM THE CROWD, THEN PRESELL THE DIFFERENCE

What makes your offer different from that of the competition?

I’ll show you ways to presell this difference… so when you finally reveal what you have to offer, people are primed to want yours!

• CORE 05: THE BRIDGING IDEA: THE MOST IMPORTANT PRESELLING TECHNIQUE THAT NOBODY ELSE IS TEACHING YOU

Your “Bridging Idea” can also be keyed to what makes your offer distinctive… making it hard for anyone to come along and copy your idea!

You can use your Bridging Idea to supercharge your preselling and stand out in a crowded marketplace.

• CORE 06: HOW TO ETHICALLY KNOW THE THOUGHTS OF YOUR POTENTIAL CUSTOMERS.

Imagine knowing all the key thoughts your prospects needed to have, in order to buy what you had to offer.

You would have a “road map” for how to take them from skeptical prospects, to customers and fans.

• CORE 07: AUTHORITY = TRUST = SALES. USE YOUR PRESELL CONTENT TO BUILD YOUR AUTHORITY.

This expertise gives you authority, which builds trust and gives people the confidence to buy from you.

Using the 16 techniques I’ll reveal in this component, I’ll show you how to use your presell content to build your authority in a big way… so prospects view you not just as an expert, but The Expert.

• CORE 08: THE HIDDEN POWER OF STORIES

I’ll show you how to use storytelling to build a case for your offer, before potential customers even know you have anything to offer!

Preselling stories can fly effortlessly under the radar, and make far more of an impact than a story in a sales context.

• CORE 09: BREAK DOWN AND NEUTRALIZE ALL BARRIERS TO BUYING

Anything that potentially stops someone from buying, that you have a reasonable influence over, is what I call a “barrier.”

These include classic objections, such as “I can’t afford this” and “I haven’t got the time for this.”

• CORE 10: ELIMINATING ALTERNATIVES

When it comes to buying products, people almost always have at least some choice.

I’ll show you how you can use your presell material to gradually eliminate alternatives… so people see what you have to offer as THE RIGHT CHOICE for them.