Molly Pittman – Smart Social Media

Smart Social Media – Get a step-by-step process for producing, amplifying & monetizing content that attracts a loyal following & generates consistent growth.

In this streamable, 13-module course you will learn the same 5-step I.C.O.S.A. Social Framework that Laura Palladino used to help build a $125 million brand.

• STEP 1: Define Your Brand Voice
  Ideation: Start by listening to your customers (and your data) and join the conversation they’re already having.
• STEP 2: Identify Major Content Themes
  Creation: Produce content that drives that conversation and captures customer attention.
• STEP 3: Maximize Campaign Visibility & Impact
  Optimization: Optimize your creative so it’s easily accessible on every platform your customers use.
• STEP 4: Leverage All Platforms
  Syndication: Post content on all relevant channels and in all media formats.
• STEP 5: Scale the Winners. Upcycle the Losers.
  Amplification: Use paid ads to amplify your content to engage more customers and grow the conversation. Repeat for scale.

How Smart Social Media Will Help You Succeed

Your Instructor

Laura Palladino is an educator at Smart Marketer and the Marketing Director of a $46 million-per-year brand. You’re in great hands!

New Curriculum

The entire course has been updated to reflect the latest changes to platforms, algorithms and winning strategies — so you know you’re getting the industry’s most up-to-date training.

How-to Videos Detailed tutorials to help you implement everything you learn so you can create, launch and manage 7-figure campaigns.

Resource Library

Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone.

These are the same resources Laura uses on a daily basis.

Recorded Q&As for each module where Laura answers student questions from our most recent live semester and gives feedback on their work.

Guest Experts

To help you supplement your social skills, we brought in 4 industry pros to teach you about branding, design, project management and content marketing.

Weekly action items

To hold you accountable and help you reach your goals.

You choose your speed All marketers are different, and Smart Social gives you the flexibility to complete this course around your busy schedule.