Logo Design and Construction – The Futur
Logo Design and Construction – Learn the creative process and best practices from design professionals who charge $10k+.
Every designer needs the ability to deliver a good logo.
Reputation aside, your ability to deliver a good logo is a reflection of your understanding of the fundamentals of logo design. It’s what separates you from the amateurs.
And every business needs a good logo.
A logo is visual shorthand for a brand. Every company, regardless of size or age in the market, needs a logo that will help define their brand and identify who they are to customers.
It’s essential to start with the basics.
Familiarizing yourself with the fundamentals can make all the difference in getting you a $500 logo design project from a $5,000 one. Are you ready to design better logos?
What You Learn Inside Logo Design and Construction
This class will help you understand the best practices of logo design.
Know your craft
A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Chris shares his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion.
Identify the categories
This course includes 6 jam-packed modules to teach you about letter marks and monograms, monoline, word mark, symbols/icons, combination marks, and emblems/crests. Each logo has specific traits and characteristics, so it’s important to know them all.
Save time when you design
While we can’t give you a shortcut to designing world-class logos, we can give you some shortcuts in the best tool to build one in: Adobe Illustrator. In the bonus module, Chris will show you his go-to keyboard shortcuts to synthesize your logo design process.
Learn how to present a logo
A sure-fire way to get clients excited about your logo design is to show them their logo out in the real world. Of course, this is nearly impossible to do without their approval. The solution? Mockups. Mockups do a fantastic job of giving your client an idea of how their logo will look in any application.
Who is this course for?
Logo Design and Construction is one of the pillars of good design.
Fine-tune your skills and stand out among your peers when you learn the ins and outs of logo design and construction. Know when something isn’t working, and how to properly critique and correct a logo:
- Design Student
- Creative Director
Meet Your Instructor
Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.
Name of Course: Logo Design and Construction – The Futur
Release Date: 2021
Author Price: $149
Our Price: $25
Delivery Method: Free Download (Mega)
You will get the download immediately after payment success !