Learning Conversion Copywriting – Joanna Wiebe
Learning Conversion Copywriting – How to write compelling marketing copy that converts online prospects to customers.
This course walks you through all the basic steps of conversion copywriting
Instructor Joanna Wiebe begins by teaching you how to think about conversion rate optimization from a strategic perspective, and then goes into the three steps of the conversion copywriting process.
In Learning Conversion Copywriting, Joanna teaches you how to borrow messages from customers, including how to define, find, and research the voice of the customer (VOC). She explains how to find the what and how in your VOC, then what to do with your VOC. Next, she takes you through how to use proven frameworks to organize messages on a page, as well as how to write a first draft for web and email copy. Once your first draft is complete, Joanna shows you how to use copywriting formulas to increase the persuasive power of your headlines. Plus, learn how to make conversion copywriting an ongoing practice.
What You Will Learn Inside Learning Conversion Copywriting
- Why conversion copywriting?
- The conversion copywriting process
2. Borrowing Messages from Customers
- What is the voice of the customer (VOC)
- Must-use techniques to find your message
- VOC research – How to mine reviews quickly
- Finding your what, finding your how
- Collecting VOC from your customers
3. Using Proven Frameworks and Formulas
- List, offer, copy – What to know before you write
- Offer optimization
- Stages of awareness
- Overview of persuasive frameworks
- Using persuasive frameworks – PAS
4. Writing Your First Draft
- Web copy – Turn your outline into a first draft
- Email copy – Plan a sequence using VOC
- Email copy – Write an email using VOC
5. Editing in the Awesome and validating Your Work
- Experiment to find your better practices
- The you rule
- Using persuasive copywriting formulas
- The even if technique
- The one test
- Validating clarity with five second tests
- Let the data drive your next steps
About Your Instructor
Joanna Wiebe is the creator of conversion copywriting and the founder of Copyhackers.
Joanna Wiebe has 20 years of experience in digital marketing, UX copywriting, direct response, and persuasion. A top-rated speaker, she’s been invited to teach conversion copywriting on 100+ international stages, including at Mozcon, INBOUND, and Google. And she and her team have crafted conversion copy for hundreds of fast-growth brands, including MetaLab, Nectar, and Shopify.
Name of Course: Learning Conversion Copywriting – Joanna Wiebe
Release Date: 2021
Author Price: $299
Our Price: $12
Delivery Method: Free Download (Mega)
You will get the download immediately after payment success !