Chris Winters Course – Kallzu Ads Review, will it work?

Introduction Tohris Winters

Chris has admitted, at 41 years old, he was in a bad place in his life. 

Unsuccessful with an addiction.

One day, Chris signed up for a transformation contest, lost 50 pounds and won 1st place with a prize of $50,000.

The fact that he was able to achieve that opened up his mind to making more changes in his life, especially when it came to business.

Fast forward years later, Chris became a very successful digital entrepreneur who is now the creator and owner of the Kallzu University.

His list of Kallzu courses include:

  • Pay Per Call Software (this course)
  • SEO (Search Engine Optimization)
  • eComm
  • Facebook Local

Chris is proof that change is possible for anyone.

You've got to want to change, then take ACTION.

What To Expect In This Course

William Meers is a member of the Kallzu Team who helped create this course along with Chris and he's your guide through this entire course.

William has been very successful in the digital marketing space and does a fantastic job guiding you through this pay per call business model. From the startup, offer selection, tools and resources to keyword discovery, optimization and scaling, he covers all of the bases.

If you're serious about learning and implementing what you learn here, you're going to make money.

As you go through this course, you'll see how Kallzu Ads is different from courses that teach paid traffic. This course review, not Reddit nor Yelp, will help you answer any questions you may have and help you make a decision on if PPC Affiliate Marketing is for you.

Let's get into it.

The Kallzu Ads Pay Per Call Affiliate Training Course Review

Module 01 - Welcome to Kallzu Ads - Start Here!

William Meers welcomes you to the Pay Per Call Affiliate Training in this first module!

I'm a fan of introduction modules that are to the point and let you know what the best way to approach this course is so you can jump in and get to learning.

I know I'm not the only one who grows impatient.

We invested in the course to learn and not be bored to death.

William shares his best practices when approaching this course and doesn't waste your time by giving a quick course overview.

He also shows you how to find AdWords vouchers.

What are they?

With them, you're able to run ads on Google and they'll give you money back for ad spend.

They're definitely worth taking advantage of.

Get ready to jump into this course.

On to the setup.

Module 02 - Pay Per Call Affiliate Setup

Over the years, I've learned that with any business, you need to have certain things in place before you get going initially. 

This module makes life so much easier for you if you're new to this.

Williams shows you one by one all of the platforms and software necessary to be productive with PPC affiliate marketing, what the application process looks like and how to get those applications approved quickly.

Below, you'll see what the best way to get your applications approved much faster are:

I will say that the whole startup process seems lengthy up to this point.

As William takes you through each platform in each video, it might seem repetitive, but the videos are short and straightforward.

If you had to do the research yourself, you'd probably leave a few of them out because you wouldn't know where to start or look.

At this point, I can already see value coming from this course even though the setup is lengthy.

You'll also hear a really good interview William has with an affiliate manager (AM) who gives quality insight on how to approach PPC affiliate marketing.

Take notes throughout that interview as you'll learn things such as...

  • What affiliate managers look for in new affiliates
  • The importance of authenticity when working with an affiliate manager 
  • Hot niches to get into

Module 03 - Tools & Resources

Once you've applied and been approved by each platform, what you need now are tools. 

The majority of businesses need tools so they can do their job. 

This business model is no different.

Module 3 is a valuable module because William goes down the list of which tools you're going to need.

He provides added value by speaking on the importance of each one and how to use them. 

I'm familiar with most of the tools he mentions but the ones that stand out the most are:

  • Kallzu 2.0 Software
  • AdWords Editor
  • SpyFu
  • Mergewords
  • Ubersuggest
  • AdWords Wrapper Keyword Tool
  • iSpionage Keyword Tool
  • SEM Rush

The following are the features for Kallzu 2.0 Software that Williams goes through with you:

Take your time getting familiar with these because by doing so you'll be well equipped and ready to make noise in PPC affiliate marketing.

Going into the next module, you should already feel ready to get into the next aspect of affiliate marketing by means of google call only ads.

Now, it's time to select an offer.

Module 04 - Offer Selection

Now that you're all set up with your platforms, tools and resources, the next step is choosing the right offer.

Correct me if I'm wrong but, if you don't have a good enough offer, do you really think you're going to be able to attract quality leads?

Do you think you're going to attract leads period?

The answer is, you won't.

It doesn't matter if you're running Facebook ads or if you're in the eComm space. 

You need good bait or no one's going to bite. 

I've been there.

My offer wasn't good enough and you think I got leads?

Not one bite.

After taking a bunch of imperfect action and testing, I eventually figured out what worked for my campaign.

If you can get this part of your business right, you'll then be able to worry about other important aspects.

So listen to William and get this right.

In this module, William speaks on:

  • 1. Best types of offers

  • 2. How to use the Invoca Platform

Don't forget:

The devil is in the details

Don't rush when it comes to offer selection.

Module 05 - Keyword Discovery

To be profitable when advertising with Google AdWords, you need to have a clear understanding on what keywords you're looking to optimize for.

You have to be selective, not just choose any keyword.

You also need to be patient with this if you plan on being successful.

Obviously, if you're lazy, you won't make progress when you get to this section.

If you're lazy you won't make progress in any business model.

Initially you'll probably feel overwhelmed but Williams does actually show you what you need to do starting with how to use the Keyword Planner.

The keyword discovery process William shows you does seem to be time consuming to me.

I don't like wasting my time searching for that many keywords even if you can download them in a quickly.

William explains why and how to go about your keyword research and uses pest control as the example niche.

If William would have used other niches so that we can see more examples on keyword discovery, I think that would have given us a better idea on how to go about it.

That no doubt would have helped us understand a bit more.

Module 06 - Website Build Out

Time to build your website!

There're so many platforms out there where you can make a website. 

Lately, Wix has been all over Youtube ads.

You've even got Weebly.

But it all comes down to what you need. 

I use WordPress for my blogs because it's exactly what I need.

The theme I use is even perfect for me.

William also uses WordPress.

After this module, you're going to feel comfortable as you build your website on WordPress even though it's a bit more complex than other platforms.

He takes you through the entire website build from beginning to end.

You'll eventually get the hang of it, but remember to take your time and as always,


You'll learn how to:

  • Setup WordPress
  • Build your website

What you'll also learn as you go through this module is:

Module 07 - Optimization & Scaling

This is the longest module in the course.

You need to pay close attention to what William has to show you here. You're always going to want to keep improving your campaigns.

Scaling will be much easier after you optimize as much as you can.

I was glad to see a whole module on optimization and scaling.

Other courses don't go into this much depth.

You have to do more than just setup a campaign and watch it.

Get it in your head from now that you're looking at failed campaigns if you're not always looking for ways to better your ads or campaigns.

I like how William shows what to do to optimize and scale as well as what the benefits are.

You really won't succeed if you just sit around so this module definitely gets you pointed in the right direction.

Some of the more important topics William speaks on are:

  • Types of conversions
  • Low search volume keywords
  • Dynamic Keyword Insertion
  • Phone Through Rate
  • Psychographic verticals
  • Bidding strategies

I recommend you go over this module a few times so that everything can stick. 

As they say, "repetition is the mother of all learning".

Module 08 - Advanced Strategies & Tools

Final Module!

I think that the previous module and this one go hand-in-hand.

Once you've optimized and scaled, you need much better strategies and tools so you can continue optimizing and scaling.

If you're serious about growing your business, then you're going to make sure this is done.

You can no doubt refine the whole PPC affiliate marketing process after going through this module because everything is explained clearly.

Just like the module 7, go back over this module a few times before moving forward. 

I like the fact William explains how to use the AdWords Editor, how to get setup in Kallzu and how to increase your payout from affiliate platforms because like many other aspects of this business, they can all seem really confusing for a newbie.

This business model requires a lot, but modules like this make you feel more comfortable when going into this business.

I really believe that communication with your affiliate manager really does make a difference.

If you're not a people person, at least try to have some kind of connection with your AM.

You'll be surprised at what a good relationship with them can do. 

Final Thoughts - Can You Make Some Serious Cash in PPC Affiliate Marketing?

What I liked:

Long story short, yes.

You can definitely make money with this pay per call affiliate business model.

If you were to take a peek at their case studies, you'd see how many people have been and are continuing to be successful with this business model.

I think that anyone can be successful as long as they follow to a T everything that William shows you in this pay per call marketing course.

Although getting rich may not happen as quick as you'd like it to happen, if you stay constant, don't give up and dedicate yourself to this model, there's no reason why you won't make some serious cash.

It really is all up to you.

This training lays out everything you need to know in a way that really isn't difficult to understand.

From start to finish, at no point will you feel lost. 

There are parts of the course that may seem difficult, for example a strategy or a tool, but William does a really good job at not complicating this process.

When you come across keyword formatting, that part of the course may seem complicated.

But he shows you examples of how to get that done so you can really optimize your campaign.

Personally, I think that it's a bit time consuming, but William still shows you the way.

You'll get it.

William also gives plenty of golden nuggets throughout the course that will give you an edge.

So pay attention. 

I really appreciated the simplicity in which the training was given.

Simplicity matters because without that, you'd obviously be confused and wouldn't learn as fast. 

For example, William shows you exactly how to access the application forms for each affiliate platform you'll need and gives you tips so you can get them approved quickly.

Without tips such as that one, your whole startup process would take so much longer.

Focus, take notes, ask questions and take action.

This course will surely put you in position to earn all of the money you've dreamed of having. 

What I didn't like:

Really, the MAIN issue and pain I have when it comes to affiliate marketing with paid ads is that it's so expensive.

You can spend so much money before you even profit a little.

Don't even get me started on the time it takes to apply to affiliate platforms.

Not only that, you then have to go through an interview process just to get your application approval expedited.

At this point, you still haven't made much of a dent.

Now, comes the offer selection. You have to pay attention to which is the best offer to go after. 

Even so, you can still have an offer that won't even make that much money back for you after you spent so much to get the ads seen.

Are you prepared for that constant battle of ROI?

I think NOT!

I know for a fact I'm not.

The only winner here would be Google because they'll be making money and you won't.

That goes for any ad platform. 

They could care less if you're clueless, they just want their money.

Next is the keyword discovery.

 As I mentioned before, the process William shows in the course is lengthy and you have to optimize for plenty of keywords.

The website build is easy. No problem there. 

Once you have all of that finally set up, then comes the creation of the ad.

Your ad content needs to be on point and also optimized with high intent keywords.

After all of this, you then have to constantly monitor your ads.

Keep in mind, your first ad may not be profitable.

This is where things really get out of hand.

You have to begin split-testing until you come across an offer that works.

It's the same as advertising on Facebook.