Alex Cattoni – Posse Eye Brand Voice Challenge Program

Posse Eye Brand Voice Challenge Program – Learn How To Craft A Spellbinding Brand Voice That Helps You Stand Out, Sell Out & Effortlessly Attract Your Dream Customers – In Only 5 Days

In this step-by-step marketing training, 2022 Marketer of the Year, Alex Cattoni, will guide you step-by-step through her powerful Posse Eye framework: the 4 core storytelling and copywriting elements you need to craft a potent positioning strategy, evoke your Brand Voice and create messaging that will captivate your ideal audience, charm your customers and call in raving fans — effortlessly.

What’s inside Posse Eye Brand Voice Challenge Program?

DAY 1 – 6 Questions That Evoke Your Power Values

Today, 89% of customers are loyal to brands that share their values and that only means one thing – it’s no longer enough to have the highest quality product or the cheapest price.

If you want to stand out and rise above the noise, you’ve got to get crystal clear on who you are (really) and what you stand for. In this session, we’ll evoke your power values and unlock your conviction codes, the magnetic coordinates that call in your dream customers.

DAY 2 – Becoming The Trusted Source Your Customers Seek

Mirror, mirror on the wall, who is the brand to rule them all? Now that you’ve identified who you are as a brand, it’s important to deeply understand who you serve.

On day 2, you’ll identify your brand personality and the unique ways you reflect your values to the world. With the Mentor’s Mirror, you’ll find out how to emotionally connect with your customer’s core values, drives and desires to become the trusted source for the guidance they seek.

DAY 3 – How To Craft A Brand DNA Beyond Compare

On day 3 of the Challenge, I’ll help you identify your brand DNA – the stand-out positioning strategy that makes you different from any other brand out there.

You’ll crystallize the most important messaging assets in any Brand Voice, unapologetically declare your mission and map out your action plan for total world domination. T

DAY 4 – 3 Steps To Building A Powerful Brand Story

Your story is the window to your brand’s soul. It’s how your customers connect to you, rally behind you and stay with you.

Every great brand has a powerful story – a domino effect of defining moments, scary pivots and late night “ahas!” that led you to where you are now… and future events, yet to happen, that will continue to guide your path as you build your empire. In this session, you’ll learn how to craft a deeply relatable brand story using our proven 3-part storytelling structure.

DAY 5 – Conjuring A Spellbinding Brand Voice

Now that you’ve identified all 4 elements of your brand strategy, it’s time to look through the Posse Eye to discover your Brand Rally Cry.

On day 5, you’ll learn how to conjure a spellbinding Brand Voice and craft the unifying call that will captivate your customers and rally raving fans.

You’ll walk away with your very own Brand Voice Guide and discover the practical ways you can use it to bring clarity to your messaging and ignite your mission.